About

Shining a Light on North County’s Best Stories

It all started with an idea: The media landscape has changed, and too often, the incredible stories in North County, especially in Escondido and the surrounding cities go untold. We’re here to change that.

We are launching a hyperlocal podcast and media group dedicated to showcasing the people, businesses, and moments that make our community thrive. Based in North San Diego County, we bring together podcasting, video, and in-person storytelling to highlight the real, unfiltered stories of our area. From local businesses and standout athletes to bold changemakers, thriving musicians, and unstoppable teams, we’re here to shine a spotlight on the heart and soul of our community.

This isn’t just about coverage, it’s about amplifying the voices, passions, and energy that make our area great. Whether it’s a grassroots success story, a local sports triumph, or an inspiring entrepreneur making waves, we’re committed to telling these stories.

Join us as we bring these stories to life. This is for the people, by the people and let’s make it happen, together!